Alchemy Czechowice-Dziedzice

Alchemy - Rory Sutherland [KSIĄŻKA] Autor: Rory Sutherland Rok wydania: 2021 Opis ?A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms …

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Alchemy - Rory Sutherland [KSIĄŻKA] Autor: Rory Sutherland Rok wydania: 2021 Opis ?A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational. Stan produktu Produkt ORYGINALNY. Książka zupełnie nowa. ISBN: 9780753556528 Dział: KSIĄŻKA Język: angielski Ilość stron: 372 Okładka: miękka Liczba nośników: [1xKSIĄŻKA] Wymiary: 13.0x19.0cm SKU: 1403522

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Podstawowe informacje

Autor
  • Sutherland Rory
Wybrane wydawnictwa
  • Penguin Books
Okładka
  • Miękka
Format
  • 13.0x19.0cm
Rok wydania
  • 2021
Ilość stron
  • 372
ISBN
  • 9780753556528
Model
  • miękka